All Set

Merle and Sara are two professional make-up artists with both over 10 years of experience in the world of make-up. From bridal make-up  to photoshoots, to television make-up, they've seen and done it all. While working daily with multiple make-up brushes they always had the same problem, how can we effectively and hygienically clean the brushes? A must-have in the eyes of any make-up artist, how great would it be if the product can be developed. The cleanser is the go-to brush cleanser, quick, effective and in a spray!

Founders Merle and Sara came to us with their product concept that they were missing in the market to properly clean make-up brushes. After multiple conversations, the product became a brand with Céleste as the key product developer and angel investor. The formula had to be the best into the market with different properties including a big portion of alcohol in the formula, a challenge for a lot of our production partners. Luckily, after 1.5 years, the formula was ready to market and the official start of All Set!