WAR PAINT

War Paint is on a mission to open up the cosmetic market for men. It is all about helping you feel ready to tackle whatever today brings. Makeup isn’t only for women, and neither is confidence. It’s for everyone that wants it. And if are ready for a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, War Paint got your back.

We were asked to propose a range of skin care essentials to complement the existing make-up range of War Paint. After a few brainstorms and sampling rounds, the first three products were selected: eye cream, moisturizer and night serum. All formulations are custom to War Paint and chosen with unique actives that uplifts a basic routine to an active skincare routine.